LOS ANGELES, CA – October 06, 2026 – [KOREWIRE]
Noctría (pronounced NOC-tree-uh) officially launched in Los Angeles, introducing a premium mezcal-based ready-to-drink cocktail brand created for nightlife, hospitality and the moments that happen after dark.
Founded by Stella Bieltvedt and Siggi Kjartan, Noctría enters the market with two inaugural flavors, Smoky Ranch Water and Spicy Mezcalíta, both made with just five ingredients: CRM-certified artisanal espadín mezcal sourced from San Mititlán, Oaxaca, Icelandic glacial water, natural plant-based flavors, agave and sea salt.
That simplicity is intentional: while many ready-to-drink cocktails lean on long lists of additives, preservatives and artificial flavoring, Noctría is built on just five. At the center of that recipe is glacial water sourced from Iceland, prized for its purity and clean mineral profile. The result is a stripped-back, honest formula that lets the mezcal itself take center stage.
While much of the RTD category has focused on wellness positioning and bright daytime branding, Noctría was built around a different perspective. The brand leans into nightlife, music, late dinners, conversation and a more cinematic approach to drinking culture.
“People are craving texture again,” said co-founder Siggi Kjartan. “We’re surrounded by polished digital versions of life, and I think people miss things that feel real. Film grain. Smoke in the air. Vinyl records. Conversations that go too late. Noctría came from that feeling.”
The idea for the brand began in 2015 while Kjartan was directing a project in Mexico City and was introduced to mezcal for the first time. Years later, after returning to Iceland, he and childhood friend Stella Bieltvedt began exploring the possibility of importing premium Mexican spirits while reconnecting with longtime collaborators in Oaxaca connected to the Bruxo mezcal community.
The founders became increasingly drawn to the similarities they saw between Icelandic and Oaxacan culture, particularly their shared respect for craftsmanship, nature, ritual and elemental living.
“What interested us was not creating another canned cocktail trying to convince people to optimize themselves,” said Bieltvedt. “We wanted to create something with emotional weight behind it. Something honest. Something people could actually connect to.”
Noctría is blended and co-packed in Los Angeles by BevPak LA and distributed through Park Street. Each 12-ounce sleek can contains 5% ABV, 130 calories and an MSRP of $5.99.
The brand launched first in Los Angeles with an emphasis on hospitality-driven neighborhoods and nightlife destinations including Hollywood, West Hollywood, DTLA, Venice, Santa Monica and Silver Lake.
Its launch campaign, “Enter the Night,” positions Noctría as more than a beverage rollout. The campaign will include nightlife partnerships, hospitality collaborations, experiential events and selective retail expansion throughout Los Angeles.
Visually, Noctría intentionally eschews the pastel-heavy aesthetic common throughout the canned cocktail category, embracing darker tones, tactile design and cinematic imagery inspired by nightlife culture.
“We’re not interested in telling people how to live,” said Kjartan. “Noctría isn’t about becoming someone else. It’s about being more comfortable being yourself.”
For more information, visit drinknoctria.com or follow @DrinkNoctria on Instagram.
WHERE TO FIND NOCTRÍA
Noctría is available now at drinknoctria.com, where fans can use the site’s retailer finder to locate the nearest place to buy, or have cans mailed directly to their door. Noctría is currently available at the following retailers:
- Allans Market – 339 Washington Blvd, Marina Del Rey, CA 90292
- Bar Keeper – 614 N Hoover St, Los Angeles, CA 90004
- Beelman’s – 600 S Spring St, Los Angeles, CA 90014
- Dimension Liquor – 20761 Lake Forest Dr Ste J, Lake Forest, CA 92630
- Hi-Times Wine Cellars – 250 Ogle St, Costa Mesa, CA 92627
- Hilltop Liquor – 815 Indianapolis Ave, Huntington Beach, CA 92648
- Jason’s Wine & Spirits – 828 Main St, Los Angeles, CA 90014
- Nady’s Liquor Costa Mesa – 3135 Harbor Blvd, Costa Mesa, CA 92626
- Nady’s Liquor Santa Ana – 140 W MacArthur Blvd, Santa Ana, CA 92707
- Ramirez Beverage Center – 2765 E Olympic Blvd, Los Angeles, CA 90023
- Ramirez Liquor Store – 9419 Slauson Ave, Pico Rivera, CA 90660
- Ramirez Liquor, Wine, & Kegs – 736 S Soto St, Los Angeles, CA 90023
- Showcase Wine & Spirits – 1392 N Lake Ave, Pasadena, CA 91104
- The Dolphin – 1274 S Magnolia Ave, Anaheim, CA 92804
- The Nickel Mine – 11363 Santa Monica Blvd, Los Angeles, CA 90025
- Wolf’s Liquor – 536 Washington Blvd, Marina Del Rey, CA 90292
Noctría Spicy Mezcalíta is heading to Total Wine & More. The nation’s largest independent wine and spirits retailer has approved the sparkling mezcal cocktail for eight stores across California and Florida, giving Noctría its first major retail footprint in two of the country’s biggest spirits markets.
In California, Noctría will be available at Total Wine locations in San Diego (Mission Valley and Carmel Mountain), San Mateo, and Long Beach. In Florida, shoppers can find it in Orlando, Fort Myers, Palm Beach Gardens, and Sarasota.
Noctría will be available at the following Total Wine & More locations:
California
- 1129 Mission Valley (San Diego) – 8740 Rio San Diego Drive, San Diego, CA 92108
- 1130 Carmel Mountain (San Diego) – 11940 Carmel Mountain Rd. Ste 102, San Diego, CA 92128
- 1128 San Mateo – 2250 Bridgepointe Pkwy, San Mateo, CA 94404
- 1113 Long Beach – 7400 Carson Blvd, Long Beach, CA 90808
Florida
- 914 Sarasota – 8539 Cooper Creek Blvd., University Park, FL 34201
- 903 Palm Beach Gardens – 11221 Legacy Avenue, Palm Beach Gardens, FL 33410
- 902 Fort Myers – 13711 S. Tamiami Trail, Fort Myers, FL 33912
- 909 Orlando – 2712 East Colonial Drive, Orlando, FL 32803
“Noctría was built to bring Mexican fire and Icelandic purity to people who want more from a canned cocktail. Landing at Total Wine & More puts us right in front of exactly those drinkers in two of the biggest spirits markets in the country. We’re honored, and we’re just getting started,” said Bieltvedt.
Total Wine & More also connects shoppers to delivery through Uber Eats and Instacart, giving customers even more ways to get Noctría.
ABOUT NOCTRÍA
Noctría is a premium mezcal-based ready-to-drink cocktail brand founded by Stella Bieltvedt and Siggi Kjartan. Crafted with CRM-certified artisanal espadín mezcal from Oaxaca and glacial water drawn from Iceland’s ancient ice caps, prized for its untouched purity, Noctría combines elevated ingredients with a nightlife-driven point of view rooted in hospitality, music, design and culture. The Los Angeles-based brand launched in August 2026 with Smoky Ranch Water and Spicy Mezcalíta.
Media Contact Information
Will Armstrong
Armstrong Public Relations
will@armstrongpublicrelations.com
310-237-8506
drinknoctria.com
News Source: PinionNewswire